This is the first video that the Weeknd has constructed for one of his newest songs. Here you can see the artists idiosyncrasy compared to other R&B artists as well as the enigmatic video approach. This is not a conventional music video, its got a mysterious reading to the audience and creates a sense of "being on drugs".
In terms of how it relates to videos today, it still includes a girl and an intimate moment occurring, the rest is trying to portray that he is on drugs hence the "weird" images.The story to the video links with how Haile Selassie was overthrown by his own people during his reign of Ethiopia. It's symbolism for how The Weeknd was betrayed by his girl.
This is just an example of the type of music and representations the Weeknd portrays, we aren't going to be following his footsteps in terms of this video, but we will be using very dark lighting and some unusual images in our own music video to try and meet the conventions of the Weeknds music.
