Here is the final finished and edited video that i and my group have created.
Thursday, 26 April 2012
Digipak
This is the digipak that me and my group have created in order to assist our music video, it is styled and edited to fit the forms and conventions of our artist the weeknds dark vintage style. Each panel has been styled in order to show somewhat similarity but yet sub-verted mimicking to his original Mixtape artwork appearance.
This is one of the inside panels. I have chosen to include 3 photo’s as the weeknds Mixtape art work consists of multiple photos on a cover. The lips are their to signify mystery and lust. Also the photo of the chosen model drinking alcohol, portrays one of his many addictions.
This is the inside back panel of the Digipak this includes the song tittles of the other songs within the single album along with 2 of the models photos. One photo below the song tittles represents his state of mind as a always reflective individual. This portrays him as someone who is always in touch with his thought’s.
This is one of the inside panels. We have purposefully taken a photo of his clothing with no face. This is to show his rough and not caring look. I have edited the photo so it looks vintage and almost lifeless as this is what the weeknds Mixtape cover’s often consist of and look like.
This is another panel. We have purposefully chosen a girl to represent his lust for love and beautiful women, that he sings about within his songs. He generally tends to sing about how he hurts or mixes females with drugs in a absolutely crazy world.
This is another panel within the digipak. I’ve taken a photo of just pills as the weeknds theme of music lyrics consist of drug talk and constantly ‘popping’ or indulging with people who ‘pop pills’, to get their thrill or kick out of life.
This is the magazine promotional
poster. The artist name, album and release date is stated at the top as I have
decided to follow the conventions of a Magazine poster. The Digipak is placed in the middle as this is
the important item and the topic at hand of discussion. The promotional tool
used is the ‘Brit awards’ logo this is to show that it has been nominated and
won for a prestige award. The caption anchors everything down, showing what the
review has said the album has to offer. I‘ve also given another promotional
link that diverts from your usual media which is the ‘Smart phone Scan’ image.
This is for smart phones to scan and get
immediate information on the album through their phone. i have also listed the forms of the
artists communication, in which he converses with his fans and viewers. These
are social networking sites such as his Website, Facebook and Twitter.
This is the front cover of our music Digipak music single cover. We have followed the connotations and conventions of our artist the weeknd. On shown as a rough looking drug addict, as this is what his music is mainly about or symbolises.
Editing (During)
Uploading footage and beginning to link videos with the music and adding transitions. Learning the basic tools needed to create a professional music video.
Removing and cutting useless
footage and creating a storyline accor
ding to our storyboards. Following our storyboards very closely so it gives us a professional structure. Here i am adding a dissolve transition to the music video, throughout i also learnt
how to edit lighting and change it to black and white to follow the conventions and imagery we wish to create.
On location when filming, playing with natural lighting creating chiaroscuro effects to meet the conventions of our music video/artist.
Friday, 6 April 2012
Possible Locations
Media A2
View more presentations from EugeneBongo
We decided not to use the graveyard location as it was too hard to get bright lighting and our actor wasn't visible on camera, also the quality of the shot wasn't very good either.
We decided to use the alleys and the outdoor locations as we thought they linked very well with the song and had natural lighting (lamposts) so the quality of the shot was of a good standard
Story Boards
To create our music video we need to have a basic structure of how we what our music video to go. here we have comprised some basic scene sketches on how we would like our video to go. the camera angles and shots have also been included so that our camera focus is not random or messed with.
Photoshoot
To find our correct model to be The weeknd for our music video, we undertook a photoshoot with a friend of our's who we thought looked the part. The photos are to be used for the digi pack we are creating and will be edited. The Weeknd doesn't usually show himself on his Mix tape covers, he usually has a girl of some sort, but we decided to be different and go against his usual connotations and include the artist this time along with a girl just to add our own twist to it.
Wednesday, 4 April 2012
The Artist : The Weeknd
THE WEEKND : So Far
Abel Tesfaye also know by his performer name, 'The weeknd' is of Ethiopian descent born on February 16th 1990 making him 22 years of age. The singer, song writer and producer currently resides in Ontario, Canada and was noticed and signed to the well known Canadian rapper Aubery 'Drake' Graham's 'OVO XO' record label. Since then he has been remarked as 'The songbird of his generation', as well as 'The best musical talent since Michael Jackson', by big music publications such as MTV, XXL, Rolling Stones, The Source, BET and many many more.
The Weeknd Started a trend in releasing Three 9 song free Mix tape's entitled 'House Of Balloons', 'Thursday' and 'Echoes Of Silence', which is his most Recent Project. He did this under a unknown alias not showing himself untill the release of his second Mixtape. Once he started of with 'The House Of Balloons' Mixtape as a free download on his website the-weeknd.com The rise in wanting to know who it was behind this great music grew more and more and within months the second Mix tape to the 3 part trilogy was released, this time people being more aware of what was to come and what talent was there to be on show, the second mix tape was downloaded so much that the weeknd's site crashed and had to be rebooted. His Latest project and Mix tape called 'Echoes Of Silence' was more of a tribute to his Idol Michael Jackson with a 'Dirty Diana' Cover tribute towards him. All of these Mix Tapes can be found and downloaded on his website for no fee what so ever and in my eyes is a very clever idea as a promotional tool to raise awareness to the music industry of who you are.
The weeknd for all of his songs released has purposefully not created music video's as he would like to remain mysterious and thought about towards his fans. However, he does have one video to the song called 'The kowing', off of his first mixtape 'The House Of Balloons', in which it's more of a clever slideshow of images and dreams put together to create a un-surreal world and vision http://www.youtube.com/watch?v=vPp5Ty9EE6k
The Weeknd within his music is very emotionally tied, talking about taboo subject's such as Alcohol, Drugs and very commonly women. his lyrics are very deep and dark making his listener zone out to what is known as 'High Music' here is some lyrics from his song entitled 'XO The Host' from his 'Echoes Of Silence' Mix Tape. http://www.killerhiphop.com/the-weeknd-xo-the-host-lyrics/
I as a listener and fan of his music find it rather entertaining and inciteful as he sings and describes a dark world he lives in that many of us can only wonder about. his music being very viral has had a dramatic affect on his status as a musician raising awareness of him self to many big musicians and important people in the music industry.
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