Friday, 6 April 2012

Possible Locations


Media A2
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We decided not to use the graveyard location as it was too hard to get bright lighting and our actor wasn't visible on camera, also the quality of the shot wasn't very good either.
We decided to use the alleys and the outdoor locations as we thought they linked very well with the song and had natural lighting (lamposts) so the quality of the shot was of a good standard




Story Boards

To create our music video we need to have a basic structure of how we what our music video to go. here we have comprised some basic scene sketches on how we would like our video to go. the camera angles and shots have also been included so that our camera focus is not random or messed with.






Photoshoot

To find our correct model to be The weeknd for our music video, we undertook a photoshoot with a friend of our's who we thought looked the part. The photos are to be used for the digi pack we are creating and will be edited. The Weeknd doesn't usually show himself on his Mix tape covers, he usually has a girl of some sort, but we decided to be different and go against his usual connotations and include the artist this time along with a girl just to add our own twist to it.

Wednesday, 4 April 2012

The Artist : The Weeknd





THE WEEKND : So Far

Abel Tesfaye also know by his performer name, 'The weeknd' is of Ethiopian descent born on February 16th 1990 making him 22 years of age. The singer, song writer and producer currently resides in Ontario, Canada and was noticed and signed to the well known Canadian rapper Aubery 'Drake' Graham's 'OVO XO' record label. Since then he has been remarked as 'The songbird of his generation', as well as 'The best musical talent since Michael Jackson', by big music publications such as MTV, XXL, Rolling Stones, The Source, BET and many many more.

The Weeknd Started a trend in releasing Three 9 song free Mix tape's entitled 'House Of Balloons', 'Thursday' and 'Echoes Of Silence', which is his most Recent Project. He did this under a unknown alias not showing himself untill the release of his second Mixtape. Once he started of with 'The House Of Balloons' Mixtape as a free download on his website the-weeknd.com The rise in wanting to know who it was behind this great music grew more and more and within months the second Mix tape to the 3 part trilogy was released, this time people being more aware of what was to come and what talent was there to be on show, the second mix tape was downloaded so much that the weeknd's site crashed and had to be rebooted. His Latest project and Mix tape called 'Echoes Of Silence' was more of a tribute to his Idol Michael Jackson with a 'Dirty Diana' Cover tribute towards him. All of these Mix Tapes can be found and downloaded on his website for no fee what so ever and in my eyes is a very clever idea as a promotional tool to raise awareness to the music industry of who you are.






















The weeknd for all of his songs released has purposefully not created music video's as he would like to remain mysterious and thought about towards his fans. However, he does have one video to the song called 'The kowing', off of his first mixtape 'The House Of Balloons', in which it's more of a clever slideshow of images and dreams put together to create a un-surreal world and vision http://www.youtube.com/watch?v=vPp5Ty9EE6k

The Weeknd within his music is very emotionally tied, talking about taboo subject's such as Alcohol, Drugs and very commonly women. his lyrics are very deep and dark making his listener zone out to what is known as 'High Music' here is some lyrics from his song entitled 'XO The Host' from his 'Echoes Of Silence' Mix Tape. http://www.killerhiphop.com/the-weeknd-xo-the-host-lyrics/

I as a listener and fan of his music find it rather entertaining and inciteful as he sings and describes a dark world he lives in that many of us can only wonder about. his music being very viral has had a dramatic affect on his status as a musician raising awareness of him self to many big musicians and important people in the music industry.

Sunday, 4 March 2012

The Weeknd - The Knowing (Official Video)

This is the first video that the Weeknd has constructed for one of his newest songs. Here you can see the artists idiosyncrasy compared to other R&B artists as well as the enigmatic video approach. This is not a conventional music video, its got a mysterious reading to the audience and creates a sense of "being on drugs". 

In terms of how it relates to videos today, it still includes a girl and an intimate moment occurring, the rest is trying to portray that he is on drugs hence the "weird" images.The story to the video links with how Haile Selassie was overthrown by his own people during his reign of Ethiopia. It's symbolism for how The Weeknd was betrayed by his girl.

This is just an example of the type of music and representations the Weeknd portrays, we aren't going to be following his footsteps in terms of this video, but we will be using very dark lighting and some unusual images in our own music video to try and meet the conventions of the Weeknds music.

Saturday, 7 January 2012

Analysis Of Music Video - Robin Thicke Love After War

The Video
http://www.youtube.com/watch?v=JwFtfnUGJfg&ob=av2e

Robin Thickes' Twitter
http://twitter.com/robinthicke

MISE-EN-SCENE

For the mise-en-scene of this video is rather simple but sophisticated in the way that it is used and laid out for the video. You have beds being used giving of the iconography of peace and love, with usually slumbers or

coupled connotations. Window seals and bathrooms are also used but these are not of modern day quality, these are of 1960’s old manner house quality, giving the video’s look a timeworn age. There are ices of lingerie and beautiful furniture used for example the red double seated. This gives the connotation of trouble as these as these common double seated benches are used mainly in couple’s counselling meetings as waiting chairs.

Only two people are used within this video, those being the music artist, Robin Thicke and the beautiful young lady who is playing his other half,Paula Patton. Bothe are dressed in opposite ends of the table, with Robin Thicke dressed in wonderful, vibrant cotton sweaters, accompanied by a dark blazer, this gives on the connotation of a well presented and high earning man. The iconography for this is that he has the power and is of great importance within this music video. Thickes’ co-star however is portrayed and given connotations of the slutty wife, who is disrespectful and mischievous. She throughout the video is

seen in nothing more that leather body pieces and towels with glasses on. Both stars within the video are wearing glasses, which are usually worn if sunny weather occurs, but within this video there are no outside shots meaning the glasses are being worn as a representation of a secret, as if there both covering something up.

CAMERA

The camera shots used in this video are mainly based and created to show the stars body languages which is different to the usual modern day shots within R&B of Extreme Close Up’s (ECU’s) of the face to show feelings and emotions. Within this video a lot of Medium Long Shot’s, Medium Close Up’s and Close Up’s are used instead of Extreme Close Up’s, breaking the typical R&B structure and mould.

The camera movement within this video is very limited as to the different types of tracking, tilts and pans that are used, in fact there are barley any, although there is a lot of footwork shooting, with the camera being held by someone so the footage is somewhat unsteady, giving you the effect as if you were there. There are also different height levels of shooting, with not just above the waist but also below on the ground also, which I really found interesting and something to perhaps delve in to. R&B structure and mould.

ENCODING/DECODING

I think that the preferred the audience will obtain from this piece of text is that life and relationships are difficult as well as tough to understand and cope with, but even then you should soldier through it and fight for what it is that you want. In terms of gratifications and pleasures offered to the preferred reader I would personally say that this piece of text informs and educates helping those at a standstill in their relationships with their spouses. I also think

this video offers social identification as some of the preferred readers may be able to say once watching this video, “yes I to can relate to what is going on within this video as I deal with the same issues in my everyday life”. I also think it offers Social interaction as the viewers may be able to talk about what is going on within the video and how it affects them in terms of their own Love life.

The groups represented in this are Middle aged white men, of class A1 to b, between their early 30’s to early 40’s. Within this text they’re represented as sophisticated and classy in the way that they dress and approach rough domestic relationships. The second group represented within this piece of text are young women ranging in the early 20’s to middle 30’s. Their class would be that of the B to C section. Within this piece of text they’re represented as hard and a struggle to put up or deal with, representing and backing the dominant ideology, that women within relationships are always the main cause of problems or difficulty’s, That man often having to put up with whatever the female throws upon to him.

EDITING

The pace of the shots are rather different to your typical everyday R&B videos as within this video they are very sluggish and deep, were as in most videos common like this one the shots are all pacey and sharp to change in to the next scene. The transitions used within the video are

mainly fades and cuts, at the begging we do see a zoom out on text written in French with the subtitle written in English underneath. A French male voice over is used to anchor the open sequence down with the video, again representing the common ideology of French language being the ‘Language of Love’.

Thursday, 5 January 2012

Analysis Of Music Video - R Kelly Iginition

The Video
http://www.youtube.com/watch?v=y6y_4_b6RS8&ob=av2e

R-Kellys' Twitter

Mise-en-Scene
The setting of this video is mainly within a club. Props being used are things such as champaign bottles and dance floor, dance floor disco light and a stretched
Hummer Limo. These items and Locations are all connotations of having a good time and enjoying your self,
which shows unity but also that they're huge party animals. The amount of seductive beautiful women in this video isows just how much r&b over the past 30 years has changed. It's gone from having sad tails about love and misfortune to now being about having a good time and enjoying life to the fullest. The are also a lot of different ethnic minority's within this video, which gives the connotation of above the norm with a few males dotted around the scene, as the whole dance floor is filled with them. This gives the connotation that Life is about partying and getting women. Hot at that.
The atmosphere of the video is very lively and party realistic with everyone dancing and having a good time.

The Video uses a lot of Medium shots and Medium long shots. to focus on R-Kelly the artist. The camera also uses pans to capture the whole club partying and having a good time and also uses establishing shots along with tilts on the women to show how attractive and hot they are. dolly shots and pull shots are used quite a bit in

this video also to get in on the partying action, but the interesting thing about the dolly's and pull's used in this video are that they are done
at different hight's and angles, just to make things a little more interesting and different to look at from your usual straight ahead shot.
The Pace of the shots are no longer than 4 seconds as the shots and cuts match the timing and bass of the be
at. the editing and special affects within the video are no really present but the lighting and surrounding are played with quite a bit from focusing the camera on certain objects leaving other objects out of focus, within the video you don't of focus to merging the scenes together through a 2 second fade shot as a easy transition.

The preferable reading of this text that the viewers get is that the party lifestyle is how to live life
see anyone unhappy or angry and miserable. Alcohol, Money and women are the way to satisfy ones need's in life, which of course is nowhere near the case. The Gratifications given from this
video are that of entertainment as it is a rather feel good R&B Song and i personally think would make anyone get up and dance. I t offers social interaction as the people within the video will socially interact. it offers escapism as people watching the video may feel like they are really there, or listening to the song may help create that party atmosphere.

The groups represented in this piece of text are young women between there 20's and 30's. They are represented as very attractive and always looking to have a good time, which is v
ery misleading as not all young women live the lifestyle that the young women in this video portray. also men in there 30's to 40's are represented as big party goers when realistically that is not the case at all. Most men of that age are settled down with kids and have no time for scenery of that sort. both genders and ages are represented as wild and adventurous, also having a great lust for dancing and alcohol.

The dominant ideology's are that, life is about fun and shouldn't always be take

n seriously. Also if you want to have a good time the only way that is going to happen is by going to bars and meeting women, consuming some what amount of alcohol, all of these aspects help create the typical stereotype that this generation is about nothing more than fun, portraying this generation as 'less serous'.