Thursday, 5 January 2012

Analysis Of Music Video - Usher Burn

The Video
http://www.youtube.com/watch?v=t5XNWFw5HVw

Ushers' Twitter

Mise-En-Scene
the video is set up in two main places, a luxurious American apartment with an outdoor swimming pool and a beautiful view. The second shooting location is L.A Strip, with palm tree's and beautiful scenery (Plantation)ect. This gives the connotation that he is rich and leading a well of life almost like a bachelor.
There are
also Shelves, books, lamps, sofas and beds used within the video to make the apartment come to life and seem more realistic towards the viewer.
As the video starts the camera looks at a woman's' eyes and lips within a photo, as the video progresses on,
there is a very big portrait photo of a woman in the back drop behind the artist. this is clearly the artists love and who the song he is singing is about.
The artist is not alone in the video as he has a young pretty lady as a co-star playing the girl that has left him. Within the video the camera depicts the young lady as a mirage to the artist as when he see's the young woman it's only in his head. This gives the connotation that he is missing her dearly and is not over her.

Camera Shots
The Camera shots used are predominantly medium close-up's and long shot's This is so the seriousness of the artists break up is able to be shown and portrayed through his

physical emotions. Pan's and tilt's are used to create a build up within the video and dolly sh
ots are used to capture someone's action and range of movement, for example when the young lady is waling by the pull side. There are also push and pull shots, main
ly done on the artist to
establish the main person.


The way the scenes are cut and edited is because it's a slow song, the cuts are not to rapid but quick in effect. The pace of the shots are no longer than 4, 5 maximum seconds. The scenes don't just jump in to each other, as this is a slow song the scene's gently merge in to one another to keep the atmosphere of the song and topic dim. Special effects used are the flames used within the video. seeing as the track is entitled 'Burn', flames are used to emphasise a love that once was, showing and burning brightly before being extinguished. There's also
under water footage of the young lady swimming above her on the surface of the water are flames. The Palm tree's along the L.A Strip are set a light as Usher performs his dance scene.

The Audiences perception of this video would be that the artist is clearly hurting and not over the break he has embarked on. He still misses his love, hence the mirages he see's of her in the video. Another perception the audience will get from this video is that break up is an emotionally draining thing to go through, also the artist is really wealthy in this video and although he has all of these nice things he still is not happy. Money can not buy you happiness.

The audience may be able to identify with this as they may go through break up's and face the same emotions that Usher faces within this video. The Video may offer entertainment with the beautiful shotn not buy you happiness.
s and special effects used to create this short movie like video. I also feel that the video Informs and educates by teaching and telling the viewers that not everything works out in relationships or life for that matter of fact.
The Group being represented are young black males between the age of 20 and 30 of the A/B end of the social Classification system. They are being represented as very emotional and incapable of maintaining a good relationship.

The Main ideology's within this video are that nothing good lasts for ever and also heart brakes are one of the most toughest things to deal with.

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