http://www.youtube.com/watch?v=y6y_4_b6RS8&ob=av2e
R-Kellys' Twitter
Mise-en-Scene
The setting of this video is mainly within a club. Props being used are things such as champaign bottles and dance floor, dance floor disco light and a stretched
Hummer Limo. These items and Locations are all connotations of having a good time and enjoying your self,
which shows unity but also that they're huge party animals. The amount of seductive beautiful women in this video isows just how much r&b over the past 30 years has changed. It's gone from having sad tails about love and misfortune to now being about having a good time and enjoying life to the fullest. The are also a lot of different ethnic minority's within this video, which gives the connotation of above the norm with a few males dotted around the scene, as the whole dance floor is filled with them. This gives the connotation that Life is about partying and getting women. Hot at that.
The atmosphere of the video is very lively and party realistic with everyone dancing and having a good time.
The Video uses a lot of Medium shots and Medium long shots. to focus on R-Kelly the artist. The camera also uses pans to capture the whole club partying and having a good time and also uses establishing shots along with tilts on the women to show how attractive and hot they are. dolly shots and pull shots are used quite a bit in
this video also to get in on the partying action, but the interesting thing about the dolly's and pull's used in this video are that they are done
at different hight's and angles, just to make things a little more interesting and different to look at from your usual straight ahead shot.
The Pace of the shots are no longer than 4 seconds as the shots and cuts match the timing and bass of the be
at. the editing and special affects within the video are no really present but the lighting and surrounding are played with quite a bit from focusing the camera on certain objects leaving other objects out of focus, within the video you don't of focus to merging the scenes together through a 2 second fade shot as a easy transition.
The preferable reading of this text that the viewers get is that the party lifestyle is how to live life
see anyone unhappy or angry and miserable. Alcohol, Money and women are the way to satisfy ones need's in life, which of course is nowhere near the case. The Gratifications given from this
video are that of entertainment as it is a rather feel good R&B Song and i personally think would make anyone get up and dance. I t offers social interaction as the people within the video will socially interact. it offers escapism as people watching the video may feel like they are really there, or listening to the song may help create that party atmosphere.
The groups represented in this piece of text are young women between there 20's and 30's. They are represented as very attractive and always looking to have a good time, which is v
ery misleading as not all young women live the lifestyle that the young women in this video portray. also men in there 30's to 40's are represented as big party goers when realistically that is not the case at all. Most men of that age are settled down with kids and have no time for scenery of that sort. both genders and ages are represented as wild and adventurous, also having a great lust for dancing and alcohol.
The dominant ideology's are that, life is about fun and shouldn't always be take
n seriously. Also if you want to have a good time the only way that is going to happen is by going to bars and meeting women, consuming some what amount of alcohol, all of these aspects help create the typical stereotype that this generation is about nothing more than fun, portraying this generation as 'less serous'.
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