Laura Mulvey a British Feminist Film Theorist claims that media is patriacle to men. All types of media is for the benefit and use of the "male gaze". She describes men as voyeurs and through gaining pleasure through peeping at others. This applies to my brief as many contemporary R&B videos support this. For example, music videos consist of creating euphemistic symbols aswell as representing women in a sexual way in terms of clothing and movement.
Our video will juxtpose this as our video is going to look very dark in terms of connotations, it will be black and white and focus on one male going through distressing times. There may be girls featured but they will not be sho
Experiencing Music Video- Carol Vernallis
Carol wrote a book about what conventions and stereotypes follow the making of a music video. She explains some features that are visible and how they are usually created. She says "some writers about music video have claimed that videos work primarily as narratives, that they function like parts of movies or television shows, others have wanted to say that music video is fundamentally antinarrative a king of post modern pastiche that actually gains energy through defying narrative conventions"
Carol wrote a book about what conventions and stereotypes follow the making of a music video. She explains some features that are visible and how they are usually created. She says "some writers about music video have claimed that videos work primarily as narratives, that they function like parts of movies or television shows, others have wanted to say that music video is fundamentally antinarrative a king of post modern pastiche that actually gains energy through defying narrative conventions"
We will be following and taking this into account when creating our music video. We are more likely to convey a story as the song that we have chosen is quite dark with powerful indoctrinating lyrics. The majority of the video will be black and white to follow the connotations of the song.
Experiencing Music Video- Carol Vernallis
Experiencing Music Video- Carol Vernallis
wn in a sexual manor.
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