The Genre i and my group are going to be creating a music video for is R&B, as we feel this is not only achievable but also what is popular, and would have a nice aesthetic look.
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These artists all helped pave the way with the music they created for other creative and influential artists as we know today, to be successful and carry on the genre of R&B & Soul.
Rhythm & Blues (R&B) - History & As We Know It
Rhythm and blues, often shortened to its initials R&B, is a music genre of popular African American music that was born and o
riginated in the early 1940s. The term was originally used
by record companies to describe recordings marketed predominantly to urban African Americans, at a time when "urban, rocking, jazz based music with a heavy, insistent beat was becoming more and more popular. Majority of music to date was formed around Rhythm & Blues as it consists of great percussion and is the backbone to a lot of other genres of music.
Contemporary R&B –
today the term R&B is most often used to describe a style of African American music originating after the demise of disco in the 1980s. Some people/ sources like to refer to the style as urban contemporary the name of the radio format that plays hip hop and contemporary R&B. Today's Rhythm & Blues is o
ften mixed with the music genre Hip-Hop, to create more of a kick to the sound. The Hip-Hop side is not mixed in raw, but is very much softened to match the pitch and tone of the gentle R&B sound.
Rhythm and blues connotations are usually of sad and lonely, tails, storey's and lessons. the artist is always singing and voicing his/her opinion of a situation or topic at hand. The most popular theme within
Rhythm & Blues is love and relationships. Within R&B video's done within the 1990's, they were often lifeless and made with the simple casting of a male and a female, one of them being the artist and the other playing a part in the tale being told. R&B videos of the 2000's
often consist of Money, Beautiful women and alcohol or what is known as a 'jump of spot', which is a party or event within the video.
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